Throughout India, changemakers are rewriting the foundations of impression — armed with braveness, creativity, and conviction. From turning kitchen waste into compost and busting myths on farms, to sparking nationwide conversations on meals labels and sexual well being, these people have constructed highly effective citizen actions from scratch.
What unites them shouldn’t be their background, however their perception that on a regular basis motion — whether or not by means of a reel, a workshop, or a volunteer community — can rework lives, cities, and methods.
As a part of Optum Presents The Higher India Showcase, supported by M3M Basis — a tribute to the dreamers and doers driving change throughout 9 key areas of impression — we’re celebrating changemakers who’re utilizing braveness, creativity, and conviction to rework lives.
Within the Creator for Good class, we highlight 5 digital influencers who’re harnessing content material, storytelling, and creativity to drive consciousness and social change — each on-line and offline.
1. Revant Himatsingka – ‘FoodPharmer’
Meet Revant Himatsingka, higher generally known as FoodPharmer — the digital crusader who turned meals labels right into a nationwide speaking level. Armed with humour and brief reels, Revant pioneered campaigns like #ReadTheLabel and the #SugarBoardMovement, exposing misleading advertising by meals giants. In simply 18 months, his work has not solely sparked viral conversations but additionally led to coverage modifications in faculties, encouraging kids to eat more healthy.
With over two million followers, Revant’s content material has pressured meals manufacturers to reformulate merchandise and ignited a brand new wave of public well being literacy throughout India. As soon as on a soft Rs 2-crore company profession path, he walked away to tackle Huge Meals — dealing with backlash and authorized threats however by no means backing down. At the moment, as he gears as much as launch regional-language content material and a clean-label certification model, Revant is reshaping how India reads, eats, and calls for higher.
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2. Vani Murthy – ‘Worm Rani’
Vani Murthy, fondly referred to as Worm Rani, is the homemaker-turned-sustainability icon who confirmed India that composting will be joyful, easy, and classy. Beginning her journey over 15 years in the past with neighborhood clean-up drives in Bengaluru, it was in her sixties that she mastered Instagram — utilizing cheerful reels and hands-on demos to demystify composting for city households.
At the moment, with over 3,60,000 followers, her bite-sized classes have impressed 1000’s of households, faculties, and RWAs to show kitchen waste into nutrient-rich compost, maintaining tonnes of rubbish out of landfills. Her affect has reached corporates, NGOs, and even civic our bodies, which invite her to coach and information citizen-led waste administration.
Featured by Nationwide Geographic India and recognised globally, Vani proves that age isn’t any barrier to impression. From balcony compost bins to city-wide citizen actions, she has sparked a quiet, highly effective inexperienced revolution throughout city India.
3. Santosh and Akash Jadhav – ‘Indian Farmer’
In a quiet village in Maharashtra, brothers Santosh and Akash Jadhav turned their love for farming into certainly one of India’s strongest rural digital actions. By way of their YouTube channel Indian Farmer — now with over 18 million subscribers — they share sensible movies in Marathi and Hindi that deal with actual ground-level challenges similar to pest management, seed choice, soil well being, and market linkages.
Their strategy is easy but radical — talking the farmer’s language, busting agri-myths, and sharing low-cost, pure options that save each crops and soil. Hundreds of thousands of farmers throughout India now flip to their channel as a trusted supply of recommendation, typically making use of methods that straight enhance yields and cut back enter prices.
Balancing life as full-time farmers with digital creators, the Jadhavs have constructed greater than a channel — they’ve constructed a neighborhood the place rural information meets fashionable storytelling, reshaping Indian agriculture from the grassroots.
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4. Dushyant Dubey – St Broseph
What began as a Reddit thread has at this time grown into certainly one of India’s most impactful civic helplines. Dushyant Dubey, identified on-line as St Broseph, leads a digital-first volunteer military that bridges the hole between residents in disaster and real-world options.
From serving to survivors of home violence to navigating cybercrime, his community of greater than 5,300 volunteers spans metro cities like Bengaluru, Hyderabad, Pune, and Chennai. Collectively, they organize every thing from FIR help and secure housing to medical help and authorized help.
Regardless of threats that power him to work below a pseudonym, Dushyant has continued for over a decade, proving that on-line communities can drive offline change at scale. His St Broseph Basis reveals how collective motion, empathy, and know-how can rebuild belief in methods — and provide a lifeline to those that want it most.
5. Dr Tanaya Narendra – Dr Cuterus
In a world the place conversations on intercourse and reproductive well being typically stay hushed, Dr Tanaya Narendra, popularly generally known as Dr Cuterus, is breaking the silence with science and humour. An Oxford-trained embryologist, she is the primary Indian physician to make use of Instagram reels to clarify taboo matters — from STIs and consent to intervals and fertility — in a non-judgemental, relatable approach.
With over a million followers, her content material has shifted how younger Indians discuss their our bodies and rights, turning awkward whispers into open dialogue. Her bestselling e book and college collaborations additional develop her mission, bridging the hole between medical science and on a regular basis understanding.
Regardless of trolling and backlash, Dr Tanaya continues to carry her floor, proving that credible, compassionate well being schooling can thrive on-line. By normalising sexual well being, she’s empowering a technology to make knowledgeable, stigma-free selections.
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These changemakers show that massive revolutions typically start with small, persistent steps — a reel, a compost bin, a YouTube tutorial, a volunteer name, or a candid dialog. By assembly individuals the place they’re, they’ve turned consciousness into motion and constructed communities of change.
The Showcase could also be a single occasion, however the tales don’t finish there. Each winner (and several other nominees) might be repeatedly featured throughout The Higher India platforms by means of:
- Video documentaries
- In-depth written tales
- Quick reels and social content material
We consider that the true energy of recognition lies in what comes after the applause. So count on these tales to stick with you lengthy after September, all year long.
Optum Presents The Higher India Showcase, supported by M3M Basis, goes reside on 18 September 2025 — a celebration of service, resilience, and the individuals constructing India’s higher future.
Meet the nominees, discover their tales, and comply with this journey of impression — multi functional place: Click on right here.
