Meals is on the coronary heart of our shared moments, whether or not it’s dinner with associates, a fast lunch with colleagues or a comfy household Sunday roast. However persons are not simply asking what’s for dinner – they’re asking the place did it come from?
This rising curiosity is about greater than style or worth – it’s about ideas. More and more, consumers need reassurance that the animal merchandise they devour are produced with real care.
But greater welfare continues to be an non-obligatory further for many different assurance schemes, slightly than a constant, core requirement.
EXCELLENCE, NOT EXTRAS
Our strategy is completely different at RSPCA Assured; greater welfare is the inspiration of all the things we do.
We don’t see farmed animal welfare as a luxurious that may be voluntarily upgraded like a broadband bundle, nor will we ask producers to choose the extent of welfare they’re prepared to supply. We ask them to decide to welfare excellence – regardless of their system.
For us, farmed animal welfare isn’t non-obligatory – it’s a basic a part of accountable and compassionate meals manufacturing.
It’s simple to neglect that welfare isn’t a label, or a brand, and even an assurance scheme. It’s the lived expertise of tens of millions of animals.
Larger welfare comes from doing issues the correct approach, each time, on each farm. With out that, we danger eroding the belief that higher-welfare farmers have labored exhausting to construct.
WHAT EMBEDDED WELFARE LOOKS LIKE
Backed by the oldest animal welfare charity on the planet, RSPCA Assured is the one UK assurance scheme devoted solely to farmed animal welfare, protecting each stage of an animal’s life, from beginning to slaughter.
However what actually units us aside from different schemes is our employed, specifically educated assessors, our strong assurance course of, and the RSPCA’s scientifically confirmed requirements. Here’s a glimpse of what this implies in observe for pigs:
- No farrowing crates, ever
- No barren, totally slatted flooring
- Enrichment supplies as commonplace
- Larger welfare throughout all techniques, whether or not inside or out
- Tail-docking as a final resort.
GOOD WELFARE IS GOOD BUSINESS
Good welfare can be good enterprise, and sustaining excessive requirements is commercially good. Customers are extra knowledgeable than ever, and demand for responsibly produced meals is rising:
- 85% of individuals say it’s necessary that farmed animals are cared for to greater welfare requirements¹
- 62% of consumers would spend extra and purchase British higher-welfare labelled merchandise – reminiscent of free-range, natural and RSPCA Assured – slightly than accept cheaper options²
- A couple of-third (38%) of individuals would go elsewhere if their traditional store didn’t have higher-welfare labelled British choices accessible³
- 61% of individuals would store elsewhere in the event that they couldn’t discover cage-free eggs4.
It doesn’t make business sense to disregard such a big majority. Welfare isn’t only a query of morals any extra; it’s additionally the important thing to attaining long-term market success.
THE BEST OF BRITISH FARMING – RSPCA ASSURED IS DIFFERENT
RSPCA Assured holds a extremely trusted market place and stays the label of alternative for many who care about welfare. By becoming a member of the scheme, producers can place themselves as leaders within the trade. RSPCA Assured members profit from:
- Stand-out place in a aggressive market Demand from retailers and the general public is rising for higher-welfare merchandise.
- Future-proofing with welfare consequence assessments Our assessors don’t simply tick bins, they supply detailed suggestions, together with a welfare consequence evaluation, so producers can really feel assured in regards to the optimistic affect they’ve and make continuous optimistic steps ahead.
- On-demand recommendation and help All members have a devoted account supervisor, and our farming and technical engagement group is available to supply sensible help and recommendation regarding requirements queries and questions.
- Stress-free admin Members can handle their membership simply by our members-only portal, to allow them to concentrate on taking care of their pigs.
At RSPCA Assured, welfare excellence isn’t only a advertising slogan; it’s who we’re. We encourage farmers exploring greater welfare to speak to us by emailing [email protected]. We’re right here to assist.
Study extra at rspcaassured.org.uk
1. RSPCA Assured-commissioned survey performed by YouGov Plc. Complete pattern dimension was 2,139 adults. Fieldwork was undertaken on 16-17 July 2025. The survey was carried out on-line. The figures have been weighted and are consultant of all UK adults (aged 18+).
2/3. RSPCA Assured-commissioned survey performed by YouGov Plc. Complete pattern dimension was 2,131 adults. Fieldwork was undertaken on 4-5 September 2025. The survey was carried out on-line.
4. RSPCA Assured-commissioned survey performed by YouGov Plc. Complete pattern dimension was 2,068 adults. Fieldwork was undertaken on 3-5 January 2025.
The survey was carried out on-line. The figures have been weighted and are consultant of all UK adults (aged 18+).
