AHDB performs a pivotal function in driving the export of British agri-food merchandise, together with pink meat, to worldwide markets.
By figuring out rising alternatives, securing market entry and fostering partnerships with authorities our bodies and trade stakeholders, AHDB helps producers navigate the complexities of worldwide commerce.
Via studies like Prospects for Agri-Meals Exports and focused campaigns, we spotlight alternatives in various markets whereas supporting farmers and processors with experience, occasions and funding.
AHDB’s collaborative efforts make sure that British agriculture continues to develop its repute for high quality and sustainability on the world stage.
In 2024, we made spectacular strides in selling British pink meat globally, constructing a robust repute for high-quality, sustainably produced pork. Trying forward, we stay dedicated to establishing British pink meat as a staple in worldwide markets.
This 12 months has showcased our dedication, with quite a few commerce reveals, partnerships and delegations geared toward securing and increasing worldwide attain.
International commerce festivals
AHDB appeared at a few of the largest meals commerce festivals worldwide, the place British pink meat attracted vital consideration.
Our stand featured tastings and butchery demonstrations, permitting cooks, retailers and food-service professionals to expertise British meat’s high quality first hand.
Past product sampling, AHDB prioritised constructing connections at occasions, understanding that profitable commerce hinges on relationships, belief and insights into native markets.
In March, we additionally organised occasions in Hong Kong and Singapore to introduce British pork to the Asian market. In Hong Kong, British pork was ready by high cooks, boosting its enchantment amongst native shoppers.
In the meantime, in Singapore, an unique showcase targeted on British pork’s versatility for high-end food-service cooks.
These occasions underscore AHDB’s emphasis on relationship constructing as a basis for long-term market presence.
AHDB’s worldwide commerce technique extends past gross sales—it’s about fostering robust, long-term partnerships to maintain markets open.
In June, we hosted representatives from the China Meat Affiliation, an important associate, to showcase British meat’s high quality and sustainability requirements.
These interactions strengthen the belief and mutual respect between AHDB and its worldwide counterparts, which is crucial for sustaining market entry in aggressive areas.
In October, we led a commerce mission to South Africa, taking six British export companies to fulfill with key importers and distributors in Johannesburg, Cape City and Durban.
Supported by the Division for Enterprise and Commerce, this mission supplied an avenue for British pink meat producers to introduce their merchandise to South Africa’s rising market.
Such missions not solely open doorways to new alternatives, but in addition reinforce Britain’s place as a dependable exporter of premium pink meat.
The core of AHDB’s mission is to make sure that British pink meat producers profit instantly from these international efforts. Increasing exports helps carcase stability, maximising the worth of every lower and serving to preserve honest home costs.
This method creates a sustainable mannequin that serves each producers and shoppers through the use of each a part of the animal successfully.
Future plans
As we glance to 2025, we plan to construct on this momentum with an much more bold agenda.
Concentrating on established markets and exploring new areas, we purpose to strengthen British pink meat’s international footprint additional.
The 12 months’s schedule consists of participation in key commerce occasions throughout Asia and the Americas, alongside extra inward and outward commerce missions to deepen present relationships.
AHDB will proceed working carefully with trade and authorities companions, guaranteeing that British pink meat stays a viable, interesting selection globally.
The organisation credit its success to the continuing help of levy payers, whose contributions assist safe and broaden export alternatives for British pork.
Trying forward, we will be optimistic that 2025 might be a milestone 12 months for British pink meat. The organisation stays steadfast in its dedication to selling high-quality, sustainably produced British pork worldwide.
