The occasion occurred in Brussels on January twenty ninth and thirtieth
31 January 2025
2 minute learn
The European Union’s Commissioner for Agriculture, Christophe Hansen participated within the annual Information Days on funding alternatives for EU agri-food promotion, in keeping with a Fee press launch.
The occasion, which takes place on 29-30 January in Brussels and on-line, accompanies the publication on 22 January of the 2025 requires proposals for grants for info provision and promotion measures regarding agricultural merchandise.
Commissioner Hansen will take the chance to trade with stakeholders, together with nationwide and EU-level agri-food commerce organisations, producer organisations, associations of producer organisations and agri-food sector our bodies. Over 500 members have registered to attend.
Collectively organised by the European Fee’s Directorate-Common for Agriculture and Rural Improvement and the European Analysis Government Company, the occasion goals to assist potential candidates in designing impactful promotion campaigns. The primary day can be devoted to coverage features. Audio system from the European Fee will talk about the priorities of the 2025 Annual Work Programme, in addition to alternatives and challenges for promotion programmes. The second day will deal with the event of profitable campaigns with knowledgeable evaluators and present programme beneficiaries.
The adoption of the 2025 work programme additionally marks 10 years of EU promotion coverage, with over 600 campaigns co-funded, bearing the widespread signature “Get pleasure from, It’s from Europe”.
Promotion campaigns about EU farm merchandise are designed to open up new market alternatives for EU farmers and the broader meals trade, in addition to serving to them construct their current enterprise.
The promotion coverage can play a central function in incentivising the transition to a greener, extra sustainable agricultural sector, by highlighting the financial, environmental and social sustainability features of EU merchandise and manufacturing processes each within the EU and non-EU international locations. Internationally, it could assist efforts to place the EU meals system as a world reference for sustainability and high quality.
In 2025, the Fee has allotted €132 million to fund promotion actions for sustainable and high-quality EU agri-food merchandise within the EU and worldwide.
