AHDB’s ‘That is British pork. However not as you understand it’ advertising and marketing marketing campaign is returning to screens in October, showing throughout a number of platforms.
For the primary time, the promotional push will characteristic on TikTok, utilizing quick, eye-catching movies to encourage a youthful viewers with contemporary methods to get pleasure from pork.
Launched in February, the primary iteration of the marketing campaign showcased imaginative twists on acquainted favourites and delivered standout outcomes, AHDB stated. It achieved 16 million social media impressions, 6 million YouTube views and three.1 million views on catch-up TV.
Crucially, it shifted client perceptions of pork – boosting buy intent and proving sturdy worth for levy payers via a superb return on funding.
This autumn’s exercise builds on that method, combining mouth-watering recipes with partaking digital content material designed to make customers assume in another way about pork.
In addition to TikTok, the marketing campaign will seem on Fb, Instagram, Pinterest, YouTube and on-demand TV, making certain the marketing campaign reaches throughout age teams and client segments.
“Each marketing campaign burst strengthens pork’s visibility in a extremely aggressive protein market, highlighting its versatility, affordability and high quality, and boosting worth for levy payers,” AHDB stated.
“By holding the marketing campaign contemporary, related and far-reaching, we proceed to assist demand for British pork and the long-term resilience of the sector.”
