AHDB will probably be shedding gentle on the patron panorama and retail developments in purple meat and dairy at a convention in London, in October.
Together with companions, it should showcase the altering client panorama, choosing out key developments which can be impacting the broader provide chain within the agricultural sector to assist the business maximise future progress alternatives on the occasion on October 16.
AHDB’s Retail and Client Perception crew will probably be taking an in-depth have a look at client belief in British farming and sharing the newest client views on well being and vitamin.
Contemporary perception from their summer time evaluation round client views on sustainability will probably be mentioned, in addition to a bespoke research into reinventing the milk aisle and a have a look at dairy developments in foodservice. The levy physique’s new main analysis on the meat shopper journey will probably be shared, with that analysis choosing out key alternatives and challenges linked to altering in-store meat purchasing behaviours.
There may also be panel discussions, along with meat and dairy breakout classes and alternatives for networking and delegate questions.
Steve Evans, AHDB’s lead client perception supervisor, stated: “Constructing on the success of final 12 months’s convention, we’re excited to share much more analysis and insights at one other face-to-face occasion this October.”
“Our classes will delve into the explanations behind shoppers’ perceptions, not solely informing attendees on present client meals developments, however extra importantly how this may have an effect on future meat and dairy demand.”
Eventually 12 months’s occasion, 97% of people that attended stated it improved their information, whereas 81% stated they might doubtlessly make adjustments to their enterprise/work inside a enterprise on account of what they heard from AHDB on the 2024 client perception convention.
One 2024 attendee stated: “Nice thought-provoking content material and with quite a lot of stakeholders gathered to generate helpful debate.”
