An all-new advert colourfully championing British pork as a scrumptious, wholesome, and versatile selection for households is about to hit TV screens all through February.
The brand new ‘British Pork. However Not As You Know It’ marketing campaign will use the advert to ‘captivate audiences with the irresistible sight of mouth-watering pork dishes’, AHDB mentioned.
Set in opposition to a hanging palette of white and blue, the advert brings recipes to life with vivid visuals that commemorate pork’s wealthy flavour and enchantment. The advert will seem on Netflix, Sky, Channel 4, and ITVX, in addition to social media, YouTube, and on in-store retail promotions.
The AHDB marketing campaign additionally highlights the well being advantages and worth of pork, reinforcing its place as an inexpensive and nutritious meal choice.
The marketing campaign options winter-friendly recipes utilizing 5% fats pork mince, loin steaks, or medallions, similar to Hoisin Pork Meatballs, Air-Fried Loin Steaks with Roasted Veg, and Spanish Pork with Butterbeans and Chorizo. Every dish prices below £1.50 per portion, making them excellent for budget-conscious households. Full recipes can be found at www.lovepork.co.uk/britishpork.
Main retailers are backing the marketing campaign with in-store promotions to focus on British pork as a scrumptious and accessible meal selection.
The marketing campaign takes a multi-channel method to displaying shoppers the place their meals comes, highlighting the environmentally friendlier practices of our pork producers and championing the perfect of British farming.
In-store and on-line point-of-sale supplies will present an extra immediate for buyers, with options similar to recipes and QR codes on stickers that hyperlink to a group of budget-friendly pork dishes.
Versatile and inexpensive
AHDB head of home advertising, Carrie McDermid, mentioned: “This new marketing campaign brilliantly highlights British pork as a flexible and inexpensive different to rooster. The adverts encourage confidence and creativity in cooking whereas showcasing how pork can be utilized in quite a lot of wholesome and scrumptious dishes.
“We’re excited to see how shoppers reply and are assured this marketing campaign will drive even higher success. We encourage levy payers to assist the marketing campaign by participating with us on social media”
Pork sector director, Angela Christison, added: ‘’Shopper teams who noticed the brand new marketing campaign mentioned that the brand new adverts made them need to ’go and prepare dinner pork that night time’! That is simply the sturdy and swift response all of us need to see.
“We robustly take a look at a number of doable marketing campaign concepts with shoppers earlier than choosing probably the most highly effective choice. That means, we all know we’re more likely to see outcomes even higher than our current marketing campaign, which served because the ‘factor to beat’ benchmark through the analysis.”
