Cranswick has introduced a veterinary overview of its animal welfare insurance policies and its livestock operations, following the wave of destructive publicity it has skilled just lately on account of an animal rights investigation on certainly one of its items.
Cranswick and varied retailers suspended provides from North Moor Farm, in Lincolnshire, after secretly-filmed footage from the unit was revealed by the Day by day Mail and subsequently broadly reported in different media retailers.
The footage from was captured over a number of weeks in 2024 by an undercover investigator working for the animal rights organisation Animal Justice Venture as a part of its Venture Pig marketing campaign.
In its newest monetary assertion, revealed in the present day, Cranswick CEO Adam Sofa stated: “We all know that our prospects and shoppers care deeply concerning the welfare of animals concerned in meals manufacturing – it’s a
precedence we share.
“We now have all the time positioned the best significance on animal well being and wellbeing and constantly purpose to have probably the most stringent requirements within the sector. We take severely any occasion, anyplace in our provide chain, the place behaviour fails to satisfy these requirements.
“We’re due to this fact instigating a brand new, totally unbiased, skilled veterinarian overview of all our present animal welfare insurance policies, along with a complete overview of our livestock operations throughout the UK. We’ll present an additional replace on this work in the end.”
The Day by day reported that Cranswick had seen about £71 million wiped off its worth after the scandal erupted, though, in the present day, it was reported that Cranswick shares hit a brand new excessive, following the publication of one other set of very optimistic monetary outcomes.
