Selling the nationwide significance of farming – in addition to tackling misinformation – has led to the creation of the UK’s first ever programs in agricultural communications.
20 March 2025
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Scotland’s Rural Faculty (SRUC) will train college students on its new on-line micro-credentials programs find out how to tailor their messages for various audiences and to trace their impression, together with find out how to get probably the most out of social media.
“Agricultural communications programs have been established in the USA for plenty of years and I feel there’s a rising want for the self-discipline to be launched within the UK,” mentioned course lecturer Dr. Jeff Miller, a tenured professor of agricultural communications on the College of Arkansas. “One of many keys to strengthening the agriculture business within the UK lies in speaking about its nationwide significance and in regards to the business’s dedication to enhancing each the financial and environmental features of manufacturing meals.”
Craig Davidson, Programme Chief for Agriculture, added: “Efficient communications are simply as vital in agriculture as they’re in different industries. Realizing find out how to attain the suitable viewers, find out how to tailor your message and find out how to monitor your impression is admittedly vital these days. The calls for on the business are at all times altering and turning into extra complicated. There’s additionally a whole lot of misinformation on the market so understanding audiences and searching forward is extra vital than ever earlier than.”
Amongst different disciplines, the programs will train college students find out how to write press releases, create disaster communications methods and develop built-in advertising and marketing plans.
The micro-credentials don’t have any entry necessities and will be taken in any order and on the learner’s personal tempo.
Present obtainable modules are Agriculture Communications and Journalism and Built-in Advertising Communications in Agriculture. Modules in Points Administration and Disaster Communication in Agriculture, Science Communications and Digital Media in Agriculture shall be obtainable at a later date.
Past communications, college students will acquire onerous and delicate abilities in navigating points which impression agriculture, in addition to expertise in management roles, advertising and marketing, public relations and influencing coverage making.
To seek out out extra, go to www.sruc.ac.uk/microcredentials
