The California Pork Producers Affiliation (CPPA) has introduced Mackenzie Bressler as its new govt director, efficient February 3, 2025. Bressler will lead the affiliation’s efforts to assist California pork producers, advocate for the trade, and improve outreach efforts throughout the state.
Bressler, a Colusa, California native, has a robust background in communications, affiliation administration, and agricultural outreach. She beforehand served as exterior relations director at Chico State’s Faculty of Agriculture and labored as a digital advertising supervisor at Farmers Communications Trade. Her expertise in strategic communication and trade engagement positions her properly to take CPPA’s management to the subsequent stage.
Ardour for Agriculture and Pork Trade Development
Rising up concerned in 4-H and FFA, Bressler’s connection to agriculture runs deep. She pursued her ardour additional by incomes a bachelor’s diploma in agricultural communications from California Polytechnic State College-San Luis Obispo.
“I’m excited for the chance to work alongside California’s pork producers, signify the trade, and strengthen our connections with trade stakeholders,” Bressler stated. “Pork performs an necessary function in each diet and the state’s economic system, and I look ahead to driving consciousness and advocacy efforts.”
California’s Function within the Pork Trade
Whereas California represents lower than 1% of U.S. pork manufacturing, its customers account for about 13% of whole U.S. pork consumption—a big marketplace for the trade. CPPA, which has been lively because the Fifties, launched the chief director function in 2021 to supply state-level management and strengthen advocacy for pork producers.
Underneath Bressler’s management, CPPA is anticipated to develop its affect, strengthen producer illustration, and improve engagement with customers, policymakers, and the subsequent technology of agricultural leaders.
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