Meat consumers from the world over have taken half in a fact-finding mission within the UK this week, reflecting the rising world urge for food for British crimson meat.
Twenty-eight consumers from the Americas, Africa, Asia and the Center East have taken half in AHDB’s largest ever inward mission for the crimson meat sector.
The four-day go to included visits to farms and processors within the West Nation to be taught extra about manufacturing of world class British beef, lamb and pork. It culminated with a ‘meet the client’ occasion and gala dinner at Butcher’s Corridor in London attended by exporters and UK Authorities representatives.
A panel session preceded the ‘meet the client’ occasion and gala dinner, the place visitors heard from AHDB market analysts and its worldwide commerce improvement staff about high quality UK crimson meat produce, market entry and the potential for future commerce preparations.
Final 12 months, UK crimson meat exports had been value £1.77 billion, pushed by the efficiency of beef shipments to Europe and additional afield. The worth of beef, lamb and pig meat exports in 2024 as a complete elevated 3.3 per cent on 12 months earlier ranges.
World class sector
Division for Enterprise and Commerce spokesman, Tim Barraclough, mentioned: “AHDB continues to ship key export help for the sector, making certain applicable entry for key classes in progress markets. It’s incredible to see a world delegation of consumers coming to the UK to interact immediately with our world class sector.”
Jonathan Eckley, AHDB worldwide commerce improvement director, mentioned: “Connecting with individuals is crucial to serving to guarantee UK crimson meat exports thrive and we had been delighted to welcome key trade figures from a large portfolio of markets to participate in our inward mission.
“It supplied the best platform for consumers from the world over to realize additional perception at supply into how we produce our world-class crimson meat. The mission supplied the total pasture to plate expertise with delegates becoming a member of us on the gala dinner to style this high quality produce for themselves.”
“Whereas you will need to acknowledge some challenges on the worldwide meat market, 2024 was a robust 12 months for our crimson meat exports total which was encouraging. The figures underlined the worldwide urge for food for our crimson meat produce and it’s essential for us to maintain that momentum with occasions like this inward mission.”
The mission types a part of AHDB’s wider worldwide commerce improvement exercise, together with work on market entry, participation in worldwide commerce reveals, outward missions and the work of our representatives in-market. In October we can be joined by exporters from our crimson meat and dairy sectors at Anuga in Cologne, this 12 months’s largest world commerce present.
“This exercise on the bottom, coupled with the patron and worldwide market evaluation from our Market Intelligence staff, helps equip our exporters with perception and sensible help to succeed,” Mr Eckley.
“Current headlines have highlighted the significance of worldwide commerce and we ought to be rightly happy with the standard crimson meat we provide to markets all over the world.”
