The Boston butt burger (BBB), one in all eight new pork merchandise USMEF developed just lately from the U.S. Boston butt for Colombia, is producing quite a lot of curiosity and chalking up successes. Chef Burger, a premium burger chain with operations in 4 Colombian cities, introduced just lately that it’s including the BBB to its menus in 2025. Chef Burger has 26 places, two meals vehicles and 6 ghost kitchens in Medellin, Cali, Bogotá and Cartagena.
USMEF Colombia Consultant María Ruíz studies that USMEF is working with Chef Burger to launch the BBB throughout a promotional occasion in April. Chef Burger expects to make use of 10 metric tons of U.S. Boston butt for the seven days of the occasion, says Ruiz.
USMEF developed the BBB and 7 different new U.S. pork product concepts from the Boston butt and launched them to the Colombian commerce at October launch occasions in 4 cities. Because the launch, USMEF has been selling the merchandise on to importers, distributors and finish customers in retail and foodservice.
“The BBB has generated large curiosity. Pricesmart is already selling the BBB in 10 of its shops in Colombia and one other nationwide retailer has just lately notified us that they’re planning to promote the BBB and the CT butt steak in 50 retailers,” says Ruiz. The BBB has additionally been integrated onto menus in particular person eating places in Barranquilla and Cartagena.
USMEF can be selling the BBB on to customers by means of meals vehicles at occasions and tastings at shops in main markets. Promotional efforts are additionally built-in by means of conventional and social media in Colombia. USMEF Chef Nicolás Díaz appeared reside just lately on Tomando el Algo, a preferred program on TeleMedellin, which registers almost 700,000 viewers per thirty days. Chef Díaz ready burgers with the present’s hosts.
Funding assist for the launch and promotion of the BBB was offered by the Nationwide Pork Board and USDA’s Regional Agricultural Promotion Program.
