Pork pastry merchandise reminiscent of sausage rolls are seeing a surge in gross sales, as shoppers admire the ‘sturdy worth for cash choices’ and demand for snacks and handy on-the-go meals grows.
Kantar information reveals that, regardless of a 6.6% worth rise, pork dishes noticed an 8.3% year-on-year enhance in quantity for bakery channels. Reputation within the snacking market is extremely helpful for the pork sector, making up a complete of 42.5% of whole pork dish quantity gross sales. Sandwiches and savoury pastries, like sausage rolls and bacon butties drove this efficiency, in keeping with AHDB.
The info additionally reveals that quick meals retailers and fast service eating places are shedding share, fuelled by rising well being consciousness amongst shoppers, and a pointy worth hike of 9.4%. Whereas beef is often related to whopping gross sales on this sector, as a result of its sturdy presence in quick meals meals (70.3% of all fast service restaurant burger meals), beef burgers misplaced share final yr, and as a substitute lamb gained momentum.
Nevertheless, eating places that supply a extra leisurely eating expertise, are additionally seeing a surge in development, as a result of an uptick in individuals getting collectively socially at mealtimes. Gross sales development for sit down eating places additionally advantages the lamb sector and accounted for 15.8% of whole out-of-home lamb volumes in 2024. Meat-centred hearty meals and Indian delicacies had been the primary contributors and whole spend for lamb dishes elevated by 10.1% final yr.
AHDB Retail and Shopper Perception Analyst, Elisya Zain, mentioned: “It’s nice to see a robust efficiency from purple meat within the consuming out market. Comfort and worth for cash are more and more vital to shoppers; due to this fact, making certain purple meat merchandise stay outstanding for on-the-go and snack alternatives is essential.
“Customers are additionally seeking to deal with themselves now greater than ever when eating out, so it’s important for purple meat dishes to speak high quality and exclusivity. AHDB analysis has proven that high quality cues for purple meat on menus are helpful, reminiscent of signalling British or native sourcing, whereas foodie pictures and detailed dish descriptions reinforce style perceptions.”
