A significant commerce mission to Vietnam led by AHDB this week is searching for to broaden the portfolio of markets for British pig meat in Asia.
Supported by the Division for Enterprise and Commerce (DBT), the three-day mission noticed British exporters meet with key contacts in Hanoi and Ho Chin Min. It aimed to supply extra market perception into Vietnam and assist export enterprise establish the place the alternatives for commerce are.
The worth of pig meat exports, together with offal, to Vietnam within the first half of this 12 months was price £68,324, and AHDB has recognized it as a market with potential progress, Susan Stewart, AHDB head of worldwide commerce improvement mentioned.
In 2024, pork export work added £49 per head to the sector, whereas figures for the primary half of 2025 confirmed the worth of whole UK pink meat exports, together with offal, was up almost 10% on the 12 months at £966 million.
The main target of the mission has been very a lot on offal merchandise, that are in excessive demand in Vietnam, demonstrating the worth of balancing the carcase and creating markets for merchandise that don’t command main demand domestically within the UK.
“Sustaining a large portfolio of markets is vital to making sure the business optimises the alternatives obtainable,” Ms Stewart mentioned.
“We’ve got crops listed to export to Vietnam and we want to develop that commerce and diversify our providing throughout totally different markets in Southeast Asia. Gaining additional perception into client traits and making connections with key contacts in-market is crucial in serving to our pig meat exports thrive and we had been delighted to assist our levy payers on this mission.”
The mission kinds a part of AHDB’s wider programme of exercise to encourage worldwide commerce improvement for the pink meat and dairy sectors which additionally consists of participation in main worldwide commerce reveals, inward commerce missions to the UK and assist for market entry work.
Ms Stewart added: “AHDB’s export work is very valued by our levy payers and our goal is to construct on the successes of latest years to assist guarantee our pink meat exports proceed to thrive globally. Collaboration is vital and we’ll proceed to work with business and authorities to assist ship tangible outcomes for the sector.”
