Since 1992, hen has claimed the highest consumption spot within the American protein kingdom, and shoppers aren’t wanting again anytime quickly. When hen first turned our nation’s favourite protein over 30 years in the past, the common American dined on 66.5 kilos of hen per 12 months. Hen consumption has steadily gained momentum—nearly yearly—and in 2023, the common American ate an estimated 101.7 kilos of hen! What’s extra, nationwide hen consumption is projected to leap even larger in 2024!
So why is hen such a stellar standout within the meat market? We surveyed 1,500 Individuals to seek out out!1
The Hen Trifecta Impact
In spite of everything, whether or not you’re taking a fast lunch break or making a household dinner, you usually need a meal that tastes good and makes you’re feeling good, stretches your pockets and delivers, again and again. What’s extra, many Individuals see hen as a flexible protein everybody will take pleasure in, with almost infinite alternatives to customise style and be artistic within the kitchen.
However that’s not all we uncovered! Have a look—listed here are some extra bite-sized tidbits about American hen consumption:
🍽 98% of respondents eat hen month-to-month, with most shoppers consuming the protein weekly.
🍽 65% of respondents understand hen as important to their eating regimen.
🍽 77% of respondents like to eat hen greater than another protein.
🍽 65% of respondents take pleasure in making ready hen greater than another protein.
🍽 40% of respondents would proceed shopping for hen, even when the worth elevated, whatever the price.
🍽 15% of respondents would reallocate spending cash to maintain buying hen.
Extra Survey Outcomes = Extra Hen Love
